Overview
Connect HubSpot to keep webinar, demo, and live launch audiences close to your sales and marketing workflows. New registrants can become HubSpot contacts with selected registration fields attached.
Use the HubSpot integration when webinar attendees should be available in the contact record system your team already uses for follow-up.
What syncs to HubSpot
- Contact details, including email address, first name, and last name
- Selected registration fields from each attendee's signup record
How it works
When someone registers for or attends a HeyStream broadcast, HeyStream updates the matching HubSpot contact.
Your integration settings control which registration fields are included when contacts sync.
Setup
Open Integrations in your HeyStream workspace settings.
Choose HubSpot and enter your private app access token.
In HubSpot, go to Development > Legacy apps > Create legacy app > Private. Add the scopes below, skip webhook settings, then use Auth > Show token.
Required scopes
crm.objects.contacts.readcrm.objects.contacts.writecrm.schemas.contacts.readcrm.schemas.contacts.write
Select the registration fields you want HeyStream to sync.
Save the integration and run a test sync before your next broadcast.

