---
title: "Webinar Analytics & Audience Insights | HeyStream"
description: "Measure webinar registrations, attendance, engagement, CTA clicks, replay activity, and traffic sources across your live program."
canonical_path: "/features/analytics-insights"
---

# Webinar Analytics & Audience Insights | HeyStream

Measure webinar registrations, attendance, engagement, CTA clicks, replay activity, and traffic sources across your live program.

## Webinar analytics and audience insights

Track webinar registrations, traffic, engagement, watch time, CTA performance, and replay activity so your team can improve the next session.

## Understand what is working across your program

Compare registration, traffic, engagement, watch time, and CTA performance so your team can improve the next broadcast.

### Registration trends

Track how signups build over time so your team can understand which broadcasts are gaining momentum.

- Track signup volume over time
- Compare registrations and responses
- See conversion rate changes

### Traffic sources

See which campaigns, channels, and referrers are driving visitors and registrations across your broadcast program.

- Measure campaign-driven registrations
- Review referrers and UTM data
- See where visitors come from

### Question insights

Understand audience composition from registration questions, response rates, and the answers people choose.

- Analyze signup answer patterns
- Review response rates
- Understand audience composition

### Attendance and watch time

Compare live and replay viewing so your team can see which sessions held attention.

- Compare live and replay viewing
- Track average watch time
- See which sessions held attention

### Audience interaction

Measure chat, Q&A, polls, and reactions to understand how actively people participated.

- Measure chat and Q&A activity
- Review poll participation
- Track reactions during broadcasts

### CTA funnel

Follow impressions, clicks, and click-through rates to see which offers moved viewers toward action.

- Track CTA impressions
- Measure clicks and click-through rate
- Compare live and replay performance